6BC Botanical Garden

The 6BC Botanical Garden visual identity project translates the spirit of an East Village community space into a dynamic, volunteer-driven design system. Centered on the idea of collective care, the identity explores how a "hidden" urban garden can organically invite participation through shared effort. The core of the system is a modular, circular logo that repeats the letters “6BC” to form symbolic leaves, flowers, or a sun, reflecting the garden’s cyclical growth and family-friendly atmosphere.

Focus:

Art Direction

Brand Guidelines / Style Guide

Collateral Design

Logo Design

Signage & Wayfinding

Visual Identity System

Year

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2025

Client

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Roy Rub